Intigral records surge in viewership rates on Jawwy TV during Ramadan
Riyadh, KSA, May 20, 2020
Intigral, a leading provider of digital entertainment and sports in MENA, has announced a surge in viewership rates for Jawwy TV, its flagship OTT service during the holy month of Ramadan, further solidifying its position as one of the top regional Video on demand platforms utilizing world-class technologies.
During the first two weeks of Ramadan, Intigral highlighted a 46% increase in overall consumption compared to the four preceding weeks, driven by a combination of more viewers watching more. Linear TV was the major driving force in the upsurge with an increase of 70%.
Viewing habits have shifted during Ramadan with demand increasing around iftar between 6pm and 8pm, and an overall peak occurring late in the evening from 9pm to 4am for video on demand.
Jawwy TV’s original titles “Galbat Jad”, “Al Deerah”, “Hawas” and “Bent w walad” claimed spots among the top 10 most watched titles in both the linear and video-on-demand categories, while “Al Deerah” led as the most watched original series.
Such results are a testament to the high quality and appeal of Jawwy TV’s library and in particular its original productions. The growth also highlights the success of Intigral’s strategy in providing a wide and diversified selection of quality content that caters to the different tastes and preferences of viewers in the region.
To continue strengthening its strong content line up, Jawwy TV will be screening a special selection of shows during Eid Al Fitr, including exclusive titles such as the Egyptian action film “Les Baghdad”, (Thief of Baghdad) movie starring Mohamed Imam, achieved L.E 31,000,000 in movie theatres in Egypt. The film is an action/comedy, revolving around an adventure that takes place when the movie's protagonists gets interested in the search for a lost treasure. "Les Baghdad" will be airing exclusively on Jawwy TV first day of Eid Al Fitr directly from the movie theatres.
Moreover, and in conjunction with the content releases, Jawwy TV home users will also receive exciting Eid promotional offers to consume from the extensive video on demand catalogue. Among those offers is the 9 SAR TVOD movie promotion which will kick off on Saturday 23rd of May 2020 and will enable subscribers in Saudi Arabia to rent any film from a selection of blockbuster titles for 9 SAR for a period of two weeks. Movies available encompass recent 2020 releases such as Bad Boys for Life, Jumanji: The Next Level, Birds of Prey, as well as acclaimed 2019 films including Frozen 2, Joker, Maleficent: Mistress of Evil, Ford Vs. Ferrari, Ad Astra, and Star Wars IX.
Intigral is a leading digital entertainment company in the MENA region. It provides digital solutions via its “Dawri Plus” and “Jawwy TV” entertainment platforms.
Dawri Plus platform provides an interactive streaming service for football matches and other sports and is the highest-rated and most-watched TV channel in its category, thanks to a unique viewing experience that can be accessed anytime and anywhere.
Jawwy TV offers the latest movies, series, and top premium and free-to-air TV channels which can be accessed either via smart devices or at home via a special Jawwy Home box. The platform offers over 20,000 videos that encompass top Arab and global productions including series and movies, in addition to a large library of exclusive and original entertainment content as well as movies brought to you immediately after their screening in theatres.
Through Jawwy TV, viewers can enjoy an exceptional experience watching various programs in HD without any breaks or advertisements. It also offers subtitles and dubbing in multiple languages. Jawwy TV streaming services can be enjoyed via the Jawwy Home device or through iOS and Android devices and Chromecast features.